US EditionWORLD PREMIERE: The Strokes - ‘Going Shopping’
The lead single arrived after cassette mailings to 100 SMS subscribers and previews a first album in 6 years.
- The Strokes officially released "Going Shopping" to streaming services on Wednesday, marking the lead single from their seventh album Reality Awaits.
- Following a promotional campaign where the band mailed cassette tapes to 100 fans last week, Reality Awaits marks The Strokes' first LP in six years.
- Produced by Rick Rubin, the song features guitar riffs and synths; The Strokes debuted it live last night at San Francisco's Bill Graham Civic Auditorium.
- Frontman Julian Casablancas confirmed Reality Awaits arrives June 26 via Cult Records and RCA Records, stating he is "searching for something unexplored" creatively.
- The Strokes will perform at Coachella Music and Arts Festival this weekend, kicking off a summer tour spanning North America and Japan through September.
12 Articles
12 Articles
The Strokes released a new song entitled “Going Shopping” in an unusual format: cassettes sent by mail to a small group of fans. The action was part of a campaign started days earlier, when the band opened a subscription via SMS requesting personal data, including physical addresses, to receive exclusive material. The package received by some privileged fans of The Strokes. According to Stereogum, only about 100 people received the cassette. The…
WORLD PREMIERE: The Strokes - ‘Going Shopping’
Before The Strokes kick off a run festival sets this weekend with Coachella, the band has shared a new song, “Going Shopping.” Hear the WORLD PREMIERE of The Strokes’ “Going Shopping” right here and on the free Audacy app.
The Strokes Surprise Fans with New Single—By Mailing Them a Cassette
The Strokes‘ announcement yesterday of their new album, Reality Awaits, was of course a hugely welcome one for fans. And now, the band has rewarded some of their very biggest fans with a sneak preview of what’s to come. 100 fans who joined The Strokes SMS marketing list last week received a copy of a brand-new song, “Going Shopping,” on cassette tape by mail. (And you thought the announce video was retro.) It’s definitely the same song teased in…
The Strokes Just Shared A New Single, But Only Via Cassette Tapes Mailed To Fans
Getty Image Over the past few months, The Strokes have been named in a number of festival announcements for 2026, including Bonnaroo, Shaky Knees, and Sea.Hear.Now. This certainly made it seem like a new album from the group was on the way. If that were the case, it’d be their first in over half a decade, since 2020’s The New Abnormal. Well, it’s happening: Yesterday (April 6), the band announced Reality Awaits. There’s no new single out on stre…
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