Kendrick Lamar's Super Bowl jacket: What did it represent?

Kendrick Lamar halftime show outfit, explained: A-minor chain, 'Gloria' jacket go viral during Super Bowl 59

Kendrick Lamar's outfit took center stage during his Super Bowl 59 halftime performance. Here's why.

The Story Behind Kendrick Lamar’s 2025 Super Bowl Outfit, From the “Gloria” Jacket to the Bootcut Jeans

Always one for a deeper meaning, the rapper wore a custom look that nodded back to his music.

Why Kendrick Lamar Wore a ‘Gloria’ Martine Rose Jacket for Super Bowl 2025 Halftime Show Outfit: A Sartorial Message

Kendrick Lamar styled a 'Gloria' jacket by Martine Rose, Nike Airs and Rahaminov diamonds for Super Bowl LIX halftime show performance in New Orleans.

Kendrick Lamar's Super Bowl jacket: What did it represent?

(NEXSTAR) – Kendrick Lamar sported a letterman-style jacket during his Super Bowl halftime performance Sunday, but it wasn't repping either team on the field. In big letters across the front, the jacket read "GLORIA," an apparent reference to his song with SZA by the same name. SZA performed alongside Lamar during the Super Bowl LIX show. Eagle-eyed viewers spotted more patches and designs on the jacket with special significance. The back was em…

Kendrick Lamar and Martine Rose storm to Super Bowl fashion glory

The British designer was enlisted to create a custom ‘GLORIA’ jacket for Lamar’s historic halftime performance

Kendrick Lamar's Super Bowl halftime show jacket was full of hip-hop Easter eggs

Plus, it came from British cult designer Martine Rose, Lamar's favourite collaborator