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GMB Presenter 'Rageful' After Interview with AI Actress

The presenters raised job losses, creator control and pornography risks as the AI performer’s creator said strict guardrails are in place.

  • On Monday, AI actress Tilly Norwood appeared on ITV's Good Morning Britain, where hosts Susanna Reid and Ed Balls interviewed the digital character and questioned the ethics of her creation.
  • Actress and producer Eline Van der Velden created Norwood last year via Particle6, sparking significant backlash from industry figures including Emily Blunt and Natasha Lyonne, who called the project "devaluing human artistry."
  • During the interview, Reid expressed concerns that AI avatars could "take someone's job." Norwood replied she is programmed with "very strict guardrails" to prevent harmful content creation.
  • Good Morning Britain weather presenter Laura Tobin declared she was "rageful" following the segment. The presenters called their interview "one of the most surreal we've ever done."
  • Addressing regulatory needs, Van der Velden stated, "I think that there needs to be regulations ASAP." She maintains AI serves as a "new paintbrush" for filmmakers rather than a human replacement.
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GMB presenter ‘rageful’ after interview with AI actress Tilly Norwood

Norwood – who is the creation of actress, comedian and producer Eline Van der Velden – was interviewed live by host Ed Balls and Susanna Reid .

·London, United Kingdom
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IOL Portugal broke the news in Portugal on Sunday, September 13, 2026.
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