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The Sports Battle in Marketing: 10.3 Billion to Dominate the World
Summary by Marca
1 Articles
1 Articles
Some of the most iconic advertisements in history have sport as a thread, and many of them to Nike as the protagonist. Good vs Evil (1996) or Find Your Greatness, on the occasion of the London Olympic Games, are just two examples. Today, two other giants, Adidas and Puma, also produce authentic cinematographic pieces that give to speak, mark positioning and link sport and culture to reach both the core fan and the urban fashion lover. A battle f…
·Barcelona, Spain
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