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THE SINGULARITY | Friend for Sale: Disappearing Privacy and Surveillance Capitalism

Summary by thehoya.com
For just $129, you too can make a friend. Technology startup Friend has taken over the New York City subway system with walls of minimalistic and dystopian advertising as part of a new ad campaign — one of the largest the city has seen. These white posters present supportive commitments and reassurance, such as “I’ll never bail on our dinner plans,” or “I’ll binge the entire series with you. Source
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thehoya.com broke the news in on Friday, October 10, 2025.
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