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The show must go on: struggling luxury brands seek catwalk boost in Milan and Paris

Luxury groups are betting on runway spectacles and store upgrades as analysts say middle-class demand is weakening and show costs can reach €10 million.

Summary by WTVB
By Elisa Anzolin and Helen Reid MILAN/LONDON, Sept 22 (Reuters) - Glitzy runway shows by the world’s biggest fashion brands in Milan and Paris mask a worrying picture for luxury executives behind the scenes: a slowdown that appears to be getting worse ...

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  • 67% of the sources are Center
67% Center

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WTVB broke the news on Tuesday, September 22, 2026.
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