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The Role of Skepticism in Brand Building

Summary by UrbanMatter
The ability to be skeptical about every statement can help a brand win credibility by providing obvious evidence. Once all the promises have undergone rigorous checks before every campaign, smart names can be made into a building block for loyalty.
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UrbanMatterUrbanMatter

The Role of Skepticism in Brand Building

The ability to be skeptical about every statement can help a brand win credibility by providing obvious evidence. Once all the promises have undergone rigorous checks before every campaign, smart names can be made into a building block for loyalty.

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UrbanMatter broke the news in on Monday, August 11, 2025.
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