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The rise of the fit-cation: ATHX Games and adidas open their first Hybrid Hotel
The pop-up hotel will give athletes access to a dedicated gym, recovery facilities and performance-focused meals during the World Finals.
- ATHX Games will launch the first-ever ATHX Hybrid Hotel in Lisbon, opening from November 26-30 at Locke, Santa Joana for competitors attending the 2026 ATHX World Finals.
- Research commissioned by ATHX found 23 per cent of people choose fitness events first when planning holidays, responding to growing demand for travel experiences centered around health and fitness.
- Competitors will access a dedicated gym created with BLK BOX, recovery facilities featuring Hyperice technology, and nutrition options including CELSIUS energy drinks to support training and recovery.
- Traditional Portuguese tiles inspire a bespoke ATHX installation welcoming Guests, while a Polaroid wall captures memories; the social room hosts event screenings, athlete meet-ups, and expert talks.
- Co-Founder Mark Hartnett-Morgan said the hotel creates "an experience that goes beyond the competition itself," allowing ATHX to foster relationships and shared memories throughout the World Finals in Lisbon.
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45 Articles
45 Articles
Halifax Courier+44 Reposted by 44 other sources
The rise of the fit-cation: ATHX Games and adidas open their first Hybrid Hotel
With fitness travel on the rise, ATHX Games and adidas have unveiled a dedicated Hybrid Hotel experience in Lisbon, combining training, recovery, community and competition for athletes travelling to the 2026 World Finals.
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Total News Sources45
Leaning Left3Leaning Right0Center37Last UpdatedBias Distribution92% Center
Bias Distribution
- 92% of the sources are Center
92% Center
C 92%
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