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Adidas Lifts Profit View After U.S. Tariff Refunds, Record Quarterly Performance

The German sportswear maker lifted its 2026 operating profit target after record quarterly revenue and a 200 million euro U.S. tariff refund.

  • On Tuesday, Adidas raised its full-year profit outlook to 2.5 billion euros after reporting record third-quarter operating profit of $1.1 billion, a 37% increase from the prior year.
  • A U.S. court ruling delivered a tariff refund of around 200 million euros, while healthy full-price sales drove gross margins to 54.3 percent, up 2.5 percentage points year-over-year.
  • CEO Bjorn Gulden stated, "We achieved the highest revenue ever in a quarter and the highest operating profit ever," highlighting record third-quarter revenues of 7.25 billion euros.
  • Reinvesting around 100 million euros in the fourth quarter, Adidas aims to strengthen operating leverage while maintaining mid-term profitability targets aligned with its strategic growth plan.
  • The company will publish full financial results on October 29; Gulden acknowledged lifestyle footwear challenges but expects the market to "soon normalize" as demand stabilizes.
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19 Articles

Lean Right

A customs refund of EUR 200 million will help sporting goods manufacturer Adidas to achieve a record result in the third quarter. Therefore, more investments are to be made in the fourth quarter.

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Zeit OnlineZeit Online
+3 Reposted by 3 other sources
Lean Left

·Germany
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wz.dewz.de
+8 Reposted by 8 other sources
Center

Adidas is in the lead of success. The three-strip brand has never achieved as much in a quarter as last year and has also increased strongly in earnings.

A record quarter and a refund of US import duties make Adidas, the world's second largest sporting goods company, more confident. The company from Herzogenaurach, Franconian, raised its forecast for operating profit this year by 200 million euros to around 2.5 billion euros on Tuesday evening, benefiting Adidas from the around 200 million [...]

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saarbruecker-zeitung.de broke the news on Tuesday, October 20, 2026.
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