US EditionThe Rise of Self-Care in Modern Masculinity
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The Rise of Self-Care in Modern Masculinity
A quiet but powerful shift is happening in how men think about well-being. For the 35–55 age group – a generation raised in a “toughen up” culture – self-care is becoming less of a luxury and more of a habit. At BAZ & CO, we see this every day. We make naturally active skincare powered by basil grown on a vertical farm, distilled into essential oil, and formulated into simple products designed to help men look after themselves – without the fuss…
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