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The Rise of Private Equity in College Sports: A New Era Begins
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The Rise of Private Equity in College Sports: A New Era Begins
The House v. NCAA settlement and the coming $20.5 million annual athlete‑compensation requirement have forced universities to rethink their financial models. Private equity sees opportunity — and universities see survival. The First Wave of College‑Sports PE Deals The University of Utah’s decision to partner with private equity firm Otro Capital to create a for-profit company to manage much of its athletics revenue is prompting new questions abo…
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