US EditionThe Rise of AI in Ad Buying: What Marketers Need to Know
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The Rise of AI in Ad Buying: What Marketers Need to Know
AI-Powered Campaigns Are Taking Over Artificial intelligence is transforming digital advertising really fast. Major platforms like Google and Meta have introduced powerful tools like Performance Max and Advantage+, designed to automate nearly every aspect of ad buying. Marketers provide budget and goal inputs, and the algorithm determines everything from where to place the ads to how they’re shown—and even who sees them. This shift promises bett…
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