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The rise of AI-generated brands: Who owns the IP? - The Guardian

Summary by The Guardian
Artificial intelligence is reshaping branding faster than ever. From AI-designed logos to algorithmic naming tools, businesses can generate brand elements in seconds. But when your brand is co-created by a machine, who actually owns the intellectual property in Australia? 1. AI as Creative Partner—or Tool? Under Australian law, only creations by a “natural person” qualify for copyright protection. That means output from a purely AI-driven logo m…
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The Guardian broke the news in on Wednesday, May 28, 2025.
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