The rise of agent-to-agent commerce: When AI starts shopping for AI
Merchants are preparing cleaner product data and checkout systems as AI agents move from product research to completing purchases, researchers and consultants said.
- Online shopping is shifting from direct human interaction to agentic commerce, where digital proxies navigate marketplaces on behalf of human shoppers. McKinsey partner Becca Coggins calls this a fundamental reconfiguration of the customer journey.
- As agents take over the purchase process, the future of shopping may be less about "clicking" and more about "delegating." Deloitte uses "workflow autonomy" to describe how much of a purchase software handles end-to-end.
- Clean, structured product data is essential for agent-ready commerce, as PwC reports that agents cannot confirm products fit requests if size or compatibility details are missing. This requirement is what PwC calls being "transactable."
- Trust remains the primary hurdle for autonomous shopping, particularly regarding financial authorization. Bob Hedges, fellow at MIT's Initiative on the Digital Economy, notes that formal fraud-liability rules exist, but applying them to AI agents remains under negotiation.
- Columbia Business School researchers studied AI agents selecting products without human input, while Bain describes this progression as AI moving from information gathering to acting like a copilot. These developments position software as retailers' direct point of contact.
24 Articles
24 Articles
The rise of agent-to-agent commerce: When AI starts shopping for AI - The Mexico Ledger
The rise of agent-to-agent commerce: When AI starts shopping for AIOnline stores have spent years serving people who browse and buy, but some of the requests arriving at those stores now come from AI agents acting on behalf of human customers.In 2025, Columbia Business School researchers built a simulated marketplace to study what happens when AI agents do the buying, letting the agents choose among products without a person making the final sel…
thepampanews.com
The rise of agent-to-agent commerce: When AI starts shopping for AI
The rise of agent-to-agent commerce: When AI starts shopping for AIOnline stores have spent years serving people who browse and buy, but some of the requests arriving at those stores now come from AI agents acting on behalf of human customers.In 2025, Columbia Business School researchers built a simulated marketplace to study what happens when AI agents do the buying, letting the agents choose among products without a person making the final sel…
The rise of agent-to-agent commerce: When AI starts shopping for AI - Stateline Publications
The rise of agent-to-agent commerce: When AI starts shopping for AIOnline stores have spent years serving people who browse and buy, but some of the requests arriving at those stores now come from AI agents acting on behalf of human customers.In 2025, Columbia Business School researchers built a simulated marketplace to study what happens when AI agents do the buying, letting the agents choose among products without a person making the final sel…
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