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The rise and fall of cold therapy: Why the hype around ice baths is starting to thaw
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The rise and fall of cold therapy: Why the hype around ice baths is starting to thaw
Countless celebrities, athletes and biohackers swear by the benefits of cold plunges and co. But as new research emerges and some experts raise fresh concerns, what does the future hold for this low-temp trend, and are we about to see it frozen out of the health space? Body+Soul investigates. Words by Alex Davies On a sunny day in North Fremantle, a group gathers on the beach and prepares for a feat of physical and mental endurance. Each perso…
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