The retail marketer’s BFCM readiness playbook

The retail marketer’s BFCM readiness playbook

Is your brand BFCM-ready? Find the gaps before peak season hits.

Why Are Brands Still Flirting at BFCM?

Every November retailers spend billions trying to seduce shoppers with bigger discounts and longer sales that start earlier and earlier. Then, unless you’ve planned how you’re going to keep those shoppers engaged post-peak, the relationship is over a week later. The interesting thing, though, is that this experience isn’t actually what modern shoppers want from […]