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The Psychology of Click-Worthy Ad Copy: Beyond Keywords - Alain Guillot

Summary by Alain Guillot
When Logic Pauses, Emotion Clicks Before a user clicks on your ad, they make a decision in less than a second. That snap decision? It’s not always logical. It’s emotional. The average user scrolling through search results doesn’t read your copy—they feel it. They react to what resonates. What disrupts. What promises. Understanding that, it […] The post The Psychology of Click-Worthy Ad Copy: Beyond Keywords appeared first on Alain Guillot.
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Alain Guillot broke the news in on Thursday, May 15, 2025.
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