The Huskers, Looking for an Edge, Try to Find One in Newest Version of NIL

The price of competing: The Huskers, looking for an edge, try to find one in newest version of NIL

Nebraska's NIL strategy involves millions in redirected media rights money, a changing business model and a simple reality: Keeping talent costs money.

The Huskers, looking for an edge, try to find one in newest version of NIL

As it tries to keep up with the big boys, the University of Nebraska Athletic Department has redirected millions in revenue to deals that pay star football players and other athletes. On October nights, people of all ages flock to Halloween theme park Scary Acres, paying to be terrorized by zombies and chainsaw-wielding mad men. But there was nothing scary about another big draw there on a recent...