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The Price Goes up, Then a Discount Appears. Ceneo Analyzed Black Week.
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As many as 73% of the 100,000 most popular products analyzed by Ceneo had higher prices during last year's Black Week than in previous weeks. Nearly 28% of the surveyed stores saw at least one price increase of 20% or more before the sale period. At the same time, over half of consumers admit that they are increasingly distrustful of "real" promotions. The data shows that the word "promotion" and a large discount percentage alone are less indic…
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