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The Presidential Palace Adrift in Communication: when the Spokesperson Lost Control of the Agenda | by: Rodrigo a. Longa T.
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Rodrigo A. Longa Teran, Political Scientist and Public Administrator, Latin American Technological University. “The medium is the message.” — Marshall McLuhan. A government spokesperson is not an ornament or an aesthetic appendage of power. It is a political institution. It is the place where the State explains, orders, prioritizes, and gives meaning to its decisions in the eyes of the citizenry. Therefore, when the spokesperson fails, it is not…
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