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The over-trendification of Asian culture and customs
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The over-trendification of Asian culture and customs
Story by Leighton KwokStaff Writer Illustration by Harper RentmeesterStaff Illustrator Asian culture cannot be a commodity to be bought and sold on the internet. In early 2024, the Japanese drink, matcha, took TikTok by storm, influencing several trends. “MatchaTok,” the term for matcha-related posts, created an explosion of Asian visibility. As matcha became a household name, matcha […]
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