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[Opinion] The Office of Competition and Consumer Protection (UOKiK) Has Cracked Down on Online Review Trading. It Fined People 220,000 PLN for Fake Reviews.

Summary by INNPoland.pl
Buying reviews on Google, Ceneo, or ZnanyLekarz isn't marketing, but illegal fraud. The Office of Competition and Consumer Protection (UOKiK) has imposed fines of over 220,000 PLN on entities trading in fake reviews and "likes."
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Posts from people who hadn't used the services reviewed appeared on Google and over 20 other websites, including those where patients choose their doctor. On Thursday, November 5th, the Office of Competition and Consumer Protection announced sanctions against two entrepreneurs. The decisions are not final. "Fake online reviews undermine the foundations of a fair market," warned Tomasz Chróstny, head of the Office of Competition and Consumer Prot…

The President of the Office of Competition and Consumer Protection (UOKiK) has taken decisive steps against the trade in fake reviews online, imposing a total of over PLN 220,000 in fines on entities involved in the fabrication and sale of reviews.

Buying reviews on Google, Ceneo, or ZnanyLekarz isn't marketing, but illegal fraud. The Office of Competition and Consumer Protection (UOKiK) has imposed fines of over 220,000 PLN on entities trading in fake reviews and "likes."

·Poland
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The President of the Office of Competition and Consumer Protection (UOKiK) has issued two decisions against entities offering to publish false reviews online. The fines apply to the company R4E and entrepreneur Paweł Gil, and the decisions are not final.

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www.portalspozywczy.pl broke the news on Thursday, November 5, 2026.
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