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Reddit Tests Ads in Search Results as Traffic Declines and Growth Concerns Mount
The pilot targets select advertisers and uses search-query context to place ads as Reddit seeks more revenue after warning of weaker sales guidance.
Summary by TechCrunch
4 Articles
4 Articles
Reddit is adding more ads
Reddit is testing ads on another area of its platform: search. With this update, ads will appear within your search results "based on a range of factors, including contextual relevance to a search query," according to Reddit. That means searching for "espresso station" could present you with ads for espresso, machines, beans, or mugs, while […]
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Reddit is testing ads within its search results, with messages that could relate to what users consult. The initiative adds a new space for advertisers on a platform that already displays advertising in feeds and discussions.
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Total News Sources4
Leaning Left1Leaning Right0Center1Last UpdatedBias Distribution50% Left, 50% Center
Bias Distribution
- 50% of the sources lean Left, 50% of the sources are Center
50% Center
L 50%
C 50%
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