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The North Face and Others Are Quietly Fueling an Outdoor Micro Trend Worthy of SNL
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The North Face and Others Are Quietly Fueling an Outdoor Micro Trend Worthy of SNL
Outdoor brands like The North Face are dragging the do-it-all summer short into their natural comfort zone of extreme overthinking. The North Face For years now, outdoor and active apparel brands have been quietly focused on transforming the humble short into the most capable garment on earth. That evolution arguably started with the rise of so-called hybrid shorts. They’re the kind designed to handle a morning swim, an afternoon hike and a …
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