Luxury’s New Look: How Louis Vuitton Is Leading China’s Experiential Shift
Summary by insideretail.com.au
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Luxury brand Louis Vuitton has opened a spectacular concept store in Shanghai, built in the shape of a ship, on the main market HKRI Taikoo Hui. The new space, called "The Louis", combines elements of retail, culture and gastronomy, bringing together shops, a café and an exhibition dedicated to the history and heritage of the brand. According to the architects, the ship shape pays homage to Shanghai's port tradition, but also to the origins of t…
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