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The new status symbol for Gen Z is not what you’d expect

Stationery sales grow over 2% yearly as Gen Z and Millennials embrace analogue crafts as a nostalgic, tactile status symbol influenced by Japanese products and social media.

Stationery and crafts are booming as part of Gen Z and Millennials’ broader embrace of analogue culture, in which being offline is the latest flex.

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Sydney Morning Herald broke the news in Sydney, Australia on Sunday, March 8, 2026.
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