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Novo Nordisk partners with Ro, Hims and LifeMD to sell low-cost Wegovy

  • Novo Nordisk announced on May 2, 2025, that it will sell branded Wegovy through telehealth companies Hims & Hers, Ro, and LifeMD in the US via its NovoCare Pharmacy.
  • This follows a federal court rejecting compounding pharmacies' challenge to FDA's end of Wegovy shortage, which had allowed unauthorized copies during supply constraints.
  • The deals enable consumers without insurance to purchase Wegovy at $499 per month, with Hims charging $599, and include telehealth services like clinical support and nutrition guidance.
  • Novo Nordisk’s obesity drug currently generates $8.4 billion in sales but faces competition from Eli Lilly's Zepbound, which shows stronger weight loss results and similar telehealth partnerships.
  • The partnerships aim to expand affordable Wegovy access as compounding pharmacies stop copycat production, while Novo Nordisk’s and partners' shares rose following the announcement.
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Zero Hedge broke the news in United States on Tuesday, April 29, 2025.
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