Omega X Swatch Just Launched a New Limited-Edition MoonSwatch Made With 18ct Gold
The black-and-gold model uses recycled Omega parts and 11 grams of Moonshine Gold, with 1,969 numbered pieces sold through an online application.
- Today, Swatch released the Mission To The Moon 1969, a limited-edition timepiece featuring Omega's 18K Moonshine Gold alloy, with only 1,969 pieces available online.
- Swatch moved this release online to avoid the retail chaos that consumed in-store launches, including the Swatch Royal Pop in May and the MoonSwatch debut four years ago.
- Each watch features 11 grams of 18K Moonshine Gold upcycled from leftover Omega parts dating to 1969, with the timepiece retailing for around $620.
- To secure one of the 1,969 watches, interested buyers must complete a 32-question survey called the Electronic Swatch Timepiece Application, or "ESTA," available on Swatch's website.
- The watch commemorates the Apollo 11 moon landing on July 21, 1969, continuing the Swatch and Omega collaboration that began in 2022 with space-themed designs.
11 Articles
11 Articles
After chaotic rows at the doors of their stores, the brand launches the online sale of a model that honors the arrival of humanity to the Moon. But it is necessary to be selected in order to complete the purchase.
Swatch’s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop Launch
Swatch's latest MoonSwatch is the Mission to the Moon 1969, a limited-edition model with components crafted from Omega’s 18K Moonshine Gold. To get one, you'll have to join a lottery.
We thought the Bienois house was taken over by the Royal Pop, co-signed Audemars Piguet, but here it is back to the hollow of summer. This time, the yellow metal is featured. Not any one: it dates from 1969, like Apollo 11, and it is sold during the time "Have you ever offered a gold table clock to a president?" If you ask yourself the question, it's probably that you're filling out your ESTA form. Of course, we're not talking about the Electron…
The new model has dial, needles, crown and gold pushers
Coverage Details
Bias Distribution
- 67% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium
