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The new ‘Be The People’ campaign wants to unite hundreds of millions of Americans to solve problems
The campaign aims for a decade-long cultural shift by uniting nonprofits, businesses, and schools to foster sustained local engagement with $200M raised for its first year, organizers say.
- On July 4, Be The People will launch to connect hundreds of millions of Americans with local problem-solving, raising more than $200 million for its first-year budget, Brian Hooks said.
- Funders say they backed the drive because they cite deep polarization and concerns about U.S. democracy, while organizers point to research showing many Americans want to help locally but lack clear ways to get involved.
- Founding members include GivingTuesday, Goodwill Industries, Habitat for Humanity, and the NBA, with Be The People serving as a banner group for nonprofits to join, organizers say.
- Organizers plan a major data-collection effort and a ten-year commitment to track engagement and problem-solving, while convening major communications teams to amplify local stories.
- Other backers include the Freedom Together Foundation and Martin Luther King III, with its Realize the Dream program, as organizers aim to bridge ideological lines, organizers say.
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The new 'Be The People' campaign wants to unite hundreds of millions of
As the official celebrations of the 250th anniversary of the signing of the Declaration of Independence culminate on July 4, a well-financed, privately funded initiative will kick off to try to connect hundreds of millions of Americans with efforts t
‘Be The People’ campaign wants to unite hundreds of millions of Americans to solve problems
A privately funded initiative called “Be The People” will try to connect hundreds of millions of Americans with efforts to solve local problems as part of a vision for the next 250 years of the United States. The 10-year initiative…
·Johnstown, United States
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Total News Sources45
Leaning Left23Leaning Right2Center13Last UpdatedBias Distribution61% Left
Bias Distribution
- 61% of the sources lean Left
61% Left
L 61%
C 34%
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