US EditionThe "Loup Ill-Loved" Promotes Overfishing? an Association Attacks Intermarket for False Advertising
7 Articles
7 Articles
The Bloom association has filed a complaint against the "advertising Christmas tale" which for her is a false advertisement.
On Tuesday, the Ocean Defense Association broached the distributor's famous marketing campaign, judging in particular that the wolf is "represented as a vegetarian" while consuming fish.
The Bloom association, which fights against the destruction of the oceans and climate disruption, has seized the jury of advertising ethics of the Autorité de régulation professionnelle de la advertisme (ARPP) in order to have removed some plans of the Christmas advertising of Intermarché, which she judges...
The intermarket ad featuring a wolf that became vegetarian did not please everyone. Especially to the NGO Bloom who filed a complaint with the jury of advertising ethics
The NGO Bloom protested against Intermarché's advertising, accusing him of a misleading message about fishing and fish.
Christmas advertising campaigns crystallize the attention of the general public and advertisers every year. Nevertheless, their fulgurant success can sometimes mask ambiguous or even contradictory messages with reality. Intermarché's ill-loved wolf illustrates perfectly this contemporary paradox where rivalry now rhymes with media controversy. The massive enthusiasm around this animated advertising today raises major ethical and regulatory quest…
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