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The Hyper-Luxury Boom - Why Brands Are Ditching the Middle Class to Cater to the 1%
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The Hyper-Luxury Boom - Why Brands Are Ditching the Middle Class to Cater to the 1%
On a Tuesday afternoon, there’s a certain kind of quiet in a high-end store in Hong Kong. The lights remain warm. The leather still has a high-end scent. However, the staff has noticed a noticeable decrease in foot traffic, the regular stream of inquisitive middle-class customers who used to stop by to feel the weight of a wallet they might purchase in the future. The industry is aware that something has changed. Luxury flourished on a subtle co…
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