US EditionThe hidden value of living with hemophilia
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The hidden value of living with hemophilia
My husband, Jared, and I both have marketing backgrounds. We’re used to thinking in terms of value. In branding, you ask: What makes this product worth noticing? What problem does it solve? Why should people care? It’s strange to apply that mindset to something like hemophilia. But when you live with a chronic condition — or love someone who does — you learn quickly how much the world tends to value efficiency, output, and resilience that looks …
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