US EditionAmazon extends Prime Day discounts to 4 days as retailers weigh tariff-related price increases
- Amazon is holding its 2025 Prime Day sales event over four days from July 8 to July 11, marking the longest Prime Day yet.
- Amazon expanded Prime Day to four days because shoppers wanted more time to shop and save, according to Amazon Prime Vice President Jamil Ghani.
- Independent sellers, comprising about 60% of Amazon sales, face uncertainty due to U.S. tariffs and some may skip Prime Day or avoid discounts to protect margins.
- Adobe Digital Insights forecasts that online sales during the July 8 to 11 period will total $23.8 billion, marking a 28.4% increase compared to last year, with Prime Day discounts being introduced as frequently as every five minutes.
- The extended event and special perks like discounted Prime membership for young adults may boost spending velocity despite lingering inflation and tariff-related price concerns.
170 Articles
170 Articles
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