The Game Awards Trailer Prices Range From 'Free' To Over '1 Million' USD, Claims Report

Report claims it costs up to $450K to show a 1-minute trailer at The Game Awards 2025

The Devs behind nominated titles don't magically get free entry either - that costs extra...

The Game Awards Trailer Prices Range From 'Free' To Over '1 Million' USD, Claims Report

"According to two sources familiar with this year’s show".With The Game Awards taking place later today, an interesting report has come out of Kotaku detailing the inner workings of the event, with a couple of sources even highlighting how much trailers apparently cost for the show.The outlet says that according to "two sources familiar with this year’s show", a three-minute slot could cost over $1 million USD for a developer / publisher, while …

The Game Awards reportedly charges over $1 million for a three-minute trailer, while just a minute can run up nearly half of that

Publishers and studios who want to show off their games during the main show at a Keighleyfest usually have to pay a not small chunk of change for the privilege. According to a fresh report from Kotaku which aims to deliver the latest figures for a couple of different trailer lengths at this year's Game Awards, those handing over the cash are now looking at paying seven figures for a three-minute showing of their game.