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The Founders of On, the Phenomenon that Attracts Mbappé and Zendaya: “The Cost Is Not a Limiting Factor; Our Followers Are Willing to Pay”

Summary by El Pais
The segment of the sneakers seemed totally cool, until On came to knock down certainties. We traveled to the brand’s headquarters in Zurich and talked to its founders to analyze and explain the interest

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El PaisEl Pais
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The Founders of On, the Phenomenon that Attracts Mbappé and Zendaya: “The Cost Is Not a Limiting Factor; Our Followers Are Willing to Pay”

The segment of the sneakers seemed totally cool, until On came to knock down certainties. We traveled to the brand’s headquarters in Zurich and talked to its founders to analyze and explain the interest

·Madrid, Spain
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El Pais broke the news in Madrid, Spain on Sunday, September 27, 2026.
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