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Eurovision Song Contest Gets a Brand New Look to Celebrate 70 Years

The new branding includes a custom typeface and a 3D heart with 70 layers symbolizing each year of Eurovision, unifying the brand across digital platforms, the EBU said.

  • The EBU today unveiled a new logo and branding for Eurovision 2026, ahead of the contest's 70th edition in Austria in May 2026.
  • To celebrate the milestone, the Eurovision Song Contest update marks seven decades and aims to unify digital platforms and protect the brand globally.
  • Design studio PALS introduced a simplified logo with the custom 'Singing Sans' typeface and a 3D 'Chameleon Heart' with 70 layers representing each year.
  • Despite the refresh, one 'Eurofan' called it the 'biggest downgrade in the entire 70 years of Eurovision history.'
  • Amid the build-up, Martin Green said the new identity will roll out as organizers head towards next year's Eurovision Song Contest, with the 3D heart appearing throughout Austria 2026.
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18 Articles

Center

For the 70th edition of the "Eurovision Song Contest" the music competition gets a new logo. But fans hate the new look.

·Berlin, Germany
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Lean Left

The event will be held with a new logo for its 70th edition.

·Ljubljana, Slovenia
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Lean Left

Whether Eurovision will be held in Vienna or Innsbruck next year has not yet been decided. However, it is known that the music event will be held with a new logo in its 70th edition. The revamped look includes different colors and a new font, among other things.

VIENNA. For the 70-year anniversary, the Eurovision Song Contest presents itself with a new logo. ESC fans mock at it on the net.

·Linz, Austria
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aussievision broke the news in on Monday, August 18, 2025.
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