US EditionThe ‘Essence’ of Influence: SheaMoisture’s International Brand Trip
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The ‘Essence’ of Influence: SheaMoisture’s International Brand Trip
SheaMoisture took a leap when it hosted its first-ever international brand trip in Montego Bay, Jamaica. The beauty brand whisked away 13 influencers, community leaders and media members to a resort in March for three days of product exploration, live demos, styling sessions and cultural experiences to celebrate the launch of SheaMoisture’s Kalahari Melon Curl Stretch Collection. Brianna Wright, head of p.r. and influencer marketing at SheaMoist…
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