The Emma Raducanu effect: how she became the muse of brands
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The Emma Raducanu effect: how she became the muse of brands
Emma Raducanu is about to finally come back. The British tennis player, after winning the US Open in 2021, as a qualifier and teenager, has no longer achieved any significant successes. It was a succession of disappointing results and disappointing performances, until she decided to stop to recover her physical condition. Emma, after three surgeries last spring, decided that she would finish 2023 away from the circuit. 2024, however, will be the…
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