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The economic ripple effect behind a single online purchase
The companies expanded by selling online, with Palouse Brand keeping much of its supply chain nearby and Puppy Cake growing into a 20,000-square-foot factory.
- Small-Town businesses like Palouse Brand in Washington and Puppy Cake in Pennsylvania are scaling operations through online sales, serving broader markets while maintaining deep local roots.
- Puppy Cake founder Kelly Costello grew her business from a kitchen table to a 20,000-square-foot factory, while Palouse Brand co-owner Sara Mader shifted to exclusive online sales in 2009 to reach customers beyond their immediate communities.
- With Puppy Cake now employing nine people, Mader noted that Palouse Brand's growth makes it the largest employer in Palouse, providing families with increased access to healthcare.
- Investing in new technology allowed companies to fill 2,500 packets hourly. Palouse Brand reduced its carbon footprint by sourcing cardboard from suppliers 60 to 90 minutes away instead of six hours.
- Oxford Economics analyst Laurence Wilse-Samson noted that independent sellers contribute to broader economic activity, creating jobs and supporting local suppliers. "If you're not selling the product, you're not going to hire the people," Edward Morgan added.
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thepampanews.com+10 Reposted by 10 other sources
The economic ripple effect behind a single online purchase
Amazon reports that online purchases create significant economic ripple effects, supporting $183.9 billion in U.S.
·Pampa, United States
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Total News Sources11
Leaning Left1Leaning Right0Center10Last UpdatedBias Distribution91% Center
Bias Distribution
- 91% of the sources are Center
91% Center
C 91%
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