US EditionThe Dominance of Nike in the Sportswear Industry
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The Dominance of Nike in the Sportswear Industry
Introduction Nike, Inc., one of the world’s leading suppliers of athletic footwear, apparel, and equipment, has maintained its status at the forefront of the sportswear market for decades. Founded in 1964 as Blue Ribbon Sports, the brand rebranded to Nike in 1971, named after the Greek goddess of victory. Nike’s importance lies not only in its vast global influence but also in its innovation and ability to set trends within the athletic and leis…
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