Artificial intelligence and consumer behavior: From predictive to generative AI

Artificial intelligence and consumer behavior: From predictive to generative AI

Since the introduction of ChatGPT, the leading example of Generative Artificial Intelligence (GenAI), the research community and the general public ha…

The Difference Between ChatGPT And Generative AI

Today, businesses understand the importance of delivering outstanding customer experience (CX) as a strategic priority. Employee experience (EX) is, however, just as vital but often still overlooked! This is a big mistake. A recent Gartner survey found that only 13% of employees are fully satisfied with their EX. Other research shows that 70% of employees think EX directly impacts their productivity, and organizations with good EX have a 41% low…