The Cookie-Makers Who Refused to Crumble: The Charlie’s Fine Foods Story

The cookie-makers who refused to crumble: The Charlie’s Fine Foods story

Not many entrepreneurs can turn a struggling bakery into a 21-year success story, but that’s exactly what Jacky Magid and Ken Mahlab have done with Charlie’s Fine Food Co, a wholesaler and retailer of gourmet baked goods. It all began when Ken bought the tiny Moorabbin-based wholesale bakery out of receivership in 2004. Four years later, Jacky left her corporate law career to join the business, securing major contracts with stadiums, airlines an…

The cookie-makers who refused to crumble: The Charlie's Fine Foods story

In brief How one small bakery made it through receivership, the GFC, and a global pandemic – and came out stronger each time. Not many entrepreneurs can turn a struggling bakery into a 21-year success story, but that’s exactly what Jacky Magid and Ken Mahlab have done with Charlie’s Fine Food Co, a wholesaler and retailer of gourmet baked goods. It all began when Ken bought the tiny Moorabbin-based wholesale bakery out of receivership in 2004. …