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FIFA’s Controversial Proposal Is Shaking the Soccer World

The plan would create a subsidiary to run commercial operations and seeks up to $20 billion from investors, with no operational control for them.

  • On Tuesday, July 28, FIFA proposed raising up to $20 billion through private investment in a new subsidiary called FIFA Forward Enterprise to manage World Cup commercial operations.
  • This initiative marks the first time FIFA has sought private capital for its non-profit business, aiming to initially raise $4.2 billion for FFE's broadcast, sponsorship, and ticketing operations.
  • UEFA held an emergency meeting Thursday and voted to boycott all FIFA competitions until scrapped, declaring "This crosses a line that football's governing institutions should never cross."
  • FIFA President Gianni Infantino has reportedly offered up to $40 million to each of the 211 member associations if they support the plan by September 19.
  • The proposal requires a simple majority from the 211 member associations and approval from the 37-member FIFA Council, though critics argue it prioritizes commercial profit over football's governance.
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Center

The South American Confederation of Football (Conmebol) asked FIFA this Friday for "additional information and clarifications" about its project to open up to private investment, much questioned by different global football players. "Conmebol asked FIFA for additional information and clarifications on various aspects related to the scope, structure, governance and possible effects of the project," the organization said in a statement.

Lean Right

On Friday afternoon, the South American Football Confederation spoke out about FIFA’s initiative for private investors to enter global competitions. Unlike UEFA or Concacaf, it opted for restraint and did not flatly reject the proposal.

·Las Condes, Chile
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Lean Right

*Material in update Last confederation to manifest itself, Conmebol broke the silence and issued a statement on Gianni Infantino's project to create a company (Fifa Forward Enterprise, FFE) to take care of Fifa's competitions and capture about 20 billion dollars (R$ 102 billion) with the sale of its commercial rights. The South American entity announced a process of consultation with the member federations and the convening of a council meeting …

·Rio de Janeiro, Brazil
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Lean Left

The South American confederation does not pronounce on Gianni Infantino’s proposal to privatize the World Cups, while opposition grows inside and outside the top organ of football

·Madrid, Spain
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Winona Daily NewsWinona Daily News
+22 Reposted by 22 other sources
Center

FIFA’s controversial proposal is shaking the soccer world

Even though the World Cup just ended, FIFA has managed to keep itself front and center of the global sports discourse this week. Here is what you should know.

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USA Today broke the news in New York, United States on Thursday, July 30, 2026.
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