"The Chanel No. 5 Perfume Inspired the Universe of Laundry": How the Olfactory Codes of the Own Reinvent Themselves

Le Temps

Lean Left

Factuality

Ownership

Two perfume specialists, Elise Benat and Olga Benasteau Kassitch, tell about the metamorphoses of an olfactory universe linked to memory, traditions and the need for efficiencyFunctional perfumery is as discreet as it is omnipresent. It envelops hygiene products, shampoos, indoor perfumes and laundry care, where laundry and softening enhances its own. At DSM-Firmenich – a multinational specialized in nutrition, health and beauty – the nose Elise…