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The CFO's Guide to CRM Total Cost of Ownership
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The CFO's Guide to CRM Total Cost of Ownership
A CRM line item lands on a budget request and most CFOs will go straight to the per-user licence fee. It’s an easy number to benchmark and an easy number to approve. It’s also the smallest part of the bill. Once implementation, data migration, training, integrations and ongoing support are counted, the total cost of a CRM can extend well beyond its initial licence fees. Pick the wrong platform and the bill arrives twice, once to set it up and on…
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