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‘The C-HR wasn’t just inspired by a diamond, it became one': Toyota launches new range with Millie Savage

Summary by Mumbrella
Car manufacturer Toyota has teamed up with luxury jewellery designer Millie Savage to launch its C-HR Diamond Collection. Inspired by the angular lines of a diamond, the new campaign is supported by PR, OOH, digital and social, alongside in-dealership activity, brought to life via independent agency HERO. In a first-of-its-kind collection, the team created lab-grown diamonds using different parts of the vehicle, with the process depicted in the…
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