The Business of 'Snacks' Generates 12 Billion Euros in Sales in Spain and the Forecast Is to Grow 3% in Five Years
6 Articles
6 Articles
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The first thing that comes to mind when they mention the name Mars (in addition, of course, to the Nasa missions) are the traditional chocolate bars with the black wrapper and the letters printed in red. It is a classic of the confectionery sector, of those of all life. But Mars Incorporated, a company still today of family character, founded in the American city of Tacoma (Washington) in 1911 by the entrepreneur Franklin Clarence Mars, represen…
lacronicabadajoz.com
elcorreogallego.esIt was in Spain that Forrest Mars, son of the founder of the multinational company that bears his surname, discovered a kind of chocolate grageas coated with a hardened sugar cover that allowed the sweet not to melt between his fingers. Those grageas that Mars saw eat the English fighters during the Civil War were the origin of the popular M&M's, launched in 1941 and turned into one of the icons of the American company. The anecdote is explained…
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