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The Brief: FX's Mall Takeover and Utz's Cheese Ball Challenge
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The Brief: FX's Mall Takeover and Utz's Cheese Ball Challenge
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover the Million Cheese Ball Challenge, The House of Lexus and an ’80s-themed mall takeover. MALL MADNESS: FX TEASES ‘THE SHARDS’ WITH AN ’80s-THEMED ACTIVATION Back in the 1980s, shopping malls were full-blown entertainment destinations for teens, so to build hype for its new L.A.-based, ’80s-era high school drama, “The Shards,” FX replicated a quintess…
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