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Dior beats Chanel to dress Taylor Swift for wedding of the decade

Tree Paine confirmed the couple’s attire was designed by Christian Dior Haute Couture, with Jonathan Anderson overseeing Swift’s bespoke gown.

  • Taylor Swift and Travis Kelce wore Haute Couture designs by Dior's creative director Jonathan Anderson for their New York wedding, marking a major win for the fashion house against Chanel.
  • The wedding outfits were created in Dior's Paris ateliers in close collaboration with Swift and Kelce.
  • No photographs from the Madison Square Garden celebration have been released, and Swift is controlling the media around the event tightly to maintain marketing impact.
  • Jonathan Anderson is using Swift's wedding dress—the biggest bridal commission of the decade—to boost his reputation after his move to Dior.
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Through a master stroke of the Christian Dior fashion house, both Taylor Swift and Travis Kelce wore haute couture designed by the director of creation of the Parisian house, Jonathan Anderson, at their wedding in New York, thus giving this brand an important advantage in its increasingly fierce rivalry with Chanel to ...

·Romania
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Associated Press NewsAssociated Press News
+14 Reposted by 14 other sources
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Jonathan Anderson shifts Dior buzz from Taylor Swift’s hidden wedding gown to sculptural couture

Jonathan Anderson arrived at Paris couture week with the fashion world still waiting to see the Dior wedding dress he made for Taylor Swift.

·New York, United States
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ARY News broke the news in Pakistan on Sunday, July 5, 2026.
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