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The Bookfluencer Phenomenon and the Readership Promotion. by Jorge Cáceres, Director of Bachelor's Degree in Letters Mention Literature Unab.
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In 2025, the National System of Public Libraries (SNBP) of the National Cultural Heritage Service (Serpat) held the eleventh National Bookfluencers Competition (yes, the eleventh!), covering six categories (from children to moderately consolidated bookfluencers) and three platforms where the recommendations could be shared: YouTube, Instagram and TikTok. At the same time, in 2025, the Ministry of Education, through the School Reading and Library…
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